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This is an upscale Maternity store back east who wanted a site that could grow... they are hoping eventually to franchise. Their color scheme is white/black/red because these are the only colors babies can distinguish when they are born. They also use a lot of damask prints in the store.

These are my first three mockups:

(keep in mind that the big white space is where the products would display)




And after a few discussions we changed a some things... and this is what the final site will look like: